How Custom Lanyards Can Help Your Business Branding

If you're aspiring to boost your business' performance this year, consider strengthening your brand as an organization. One underrated way of achieving this is by making good use of custom lanyards. You'll have customers and employees alike singing your company's praises. How? Read on to find out!

Why Does Business Branding Matter? 

Business branding is important in improving the brand identity of your company. This has the positive effect of improving customers' impression of your brand, and the company as a whole. A favorable brand identity leaves your business in customers' minds. A great impression always fosters a pleasant consumer-brand relationship which keeps business coming.

Providing Visual Aids

Your customers recognize your company through various visual reminders: your logo, your brand colors, your trademark fonts, and more. Proof of this is everywhere: you most likely remember the iconic logos and typefaces of successful brands like McDonald's, Disney, Supreme, and the list goes on. Have your team of staff members wear customized lanyards featuring such parts of your brand's visual story, it helps to retain your brand image in your customers' collective memory. Bonus points if your lanyards are aesthetically pleasing, making customers wish they had one of their own!

Giving Unique Promotional Gifts

If your company frequently involves itself in events such as trade shows, conventions, and fairs, lanyards are the perfect way to appeal to your guests. Who doesn't love receiving free stuff? Buying lanyards in bulk makes them affordable to give away as freebies as part of your marketing tactics, especially because they're wearable. The affordability of lanyards as gifts also allows you more space in the gifting budget to add extra trinkets and items to sweeten the deal. What better publicity than for visitors to walk around with your brand's logo and name around their neck? An extra tip: You can also use them to your advantage for events your company is hosting because they can come with visitor passes.

Fostering More Cohesive Teams

Owning and using the same lanyards can encourage a sense of purpose within your staff members. This can further cultivate your team's unity, thus improving both brand image and productivity. Through such considerations, your company can become more popular not just externally, but internally as well. It's always helpful to boost employee morale, and being known as a great employer does wonders for your brand image.

Variety of Customization Options

Custom lanyards offer varied customization and personalization opportunities beyond just color. Thanks to printing technology, your brand's visual characteristics can be clearly and strongly communicated with the inclusion of logos and text. If you add accessories such as badge holders and attachable items (lip balms, hand sanitizers, you name it!) to the mix, you can widen the already huge range of possibilities. Nowadays, customization options can be seamlessly chosen with little to no fuss online through custom shops, making corporate orders a cinch!

Are you looking to outfit your organization with your very own lanyards? 3iD would be happy to help! Check out our vast selection of lanyards available for your shopping pleasure.